Richwan Muhamad Ericska
Pengaruh E-wom di Media Sosial Facebook terhadap Brand Image dan Purchase Intention: Studi Kasus terhadap Smartphone Oppo = The Influence of Electronic Word of Mouth in Social Media Facebook on Brand Image and Purchase Intention for Oppo Smartphone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Rosi Dyah Cahyani
Pengaruh Word of Mouth (WOM) terhadap minat beli produk mobile WiFi 4G bolt: studi pada mahasiswa Universitas Indonesia = The effect of Word of Mouth (WOM) on consumer purchase intention of mobile WiFi 4g bolt: case study of students on Universitas Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Octaviantika Benazir Kumala
Pengaruh word of mouth terhadap minat beli konsumen pada Tune Hotels Kuta-Bali = The Effect of word of mouth toward consumen purchase intention at Tune Hotels Kuta-Bali
2012
 UI - Skripsi Open
Peranginangin, Gerha Jayamala
Pengaruh electronic word-of-mouth ewom terhadap brand attitude dan purchase intention pada beauty box Indonesia = The effect of electronic word of mouth ewom on brand attitude and purchase intention case study beauty box Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership
Alifia Nurbaiti Syavira
Pengaruh Interaksi Personal Beauty Advisor Terhadap Positive Word-Of-Mouth dan Purchase Intention Toko Ritel Kosmetik di Indonesia = The Effect of Beauty Advisor Personal Interaction on The Positive Word-of-Mouth and Purchase Intention of Cosmetic Retail Store Customers in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership