Analisis pengaruh pesan kelangkaan terhadap keinginan membeli konsumen dan kaitannya dengan kompetisi konsumen pada produk fungsional dan simbolis = Analysis of the scarcity message effect on consumer purchase intention and the connection with consumer competition for functional and symbolic product

Faktor yang mempengaruhi niat pembelian produk menstruasi ramah lingkungan oleh wanita muslim di Indonesia = Factors affecting muslim woman purchase intention on reusable menstrual product

Urban Art Infusion: Pengaruh Estetika terhadap Evaluasi Produk dan Niat Membeli = Urban Art Infusion: The Influence of Aesthetics on Product Evaluation and Purchase Intention

Analisis pengaruh product attribute beliefs terhadap customer perceived value dan repurchase intention = Effect of product attribute beliefs towards customer perceived value and repurchase intention

Pengaruh inovasi produk terhadap purchase intention : studi pada Starbucks VIA = The effect of product innovation toward purchase intention : case study Starbucks VIA