Pengaruh Interaksi Parasosial di Review TikTok: Analisis Aspek Hedonic dan Utilitarian pada generasi Z di Jakarta terhadap Purchase Intention = The Influence of Parasocial Interactions on TikTok Reviews: Analysis of Hedonic and Utilitarian Aspects in Generation Z in Jakarta on Purchase Intention

Analisis pengaruh kredibilitas dan interaksi parasosial oleh Youtube influencer terhadap intensi pembelian produk kecantikan = Analysis of the effect of credibility and parasocial interaction by Youtube influencers on purchase intentions for beauty products

Hubungan Parasosial, Materialisme, dan Pembelian Impulsif pada Emerging Adults Penggemar Selebritas Asal Korea Selatan = Parasocial Relationships, Materialism, and Impulse Buying among Emerging Adult Fans of South Korean Celebrities

Bentuk Interaksi Parasosial Pada Penggemar Musik Korean Pop (Studi Pada Penggemar Berusia Dewasa Muda) = The Form of Parasocial Interactions in Korean Pop Music Fans (Study in Young Adult Fans)

Peran Source Credibility dan Fairness pada pembentukan parasocial relationship dan product interest serta pengaruhnya pada minat pembelian dan E-Wom = The role of Source credibility and Fairness on the formation of parasocial relationship and product interest and its effect on purchase intention and E-Wom on beauty brands in Indonesia