Evaluasi Efektivitas Strategi Positioning Produk Simpanan Bank BRI ( Studi Kasus Produk Simpanan Bank di Wilayah Jakarta Barat dan Tangerang) = Evaluating of Effectiveness Positioning BRI’s Savings Product (Case Studies: Saving Products in rural areas, sub-urban and urban areas in West Jakarta and Tangerang)

Positioning produk berdasarkan segmentasi pPsikografis pelanggannya : Studi komunikasi pemasaran kasus Sim Card Telepon Selular di Wilayah DKI Jakarta

Analisa positioning produk teh kemasan botol terhadap konsumen di Jakarta

Positioning : the battle for your mind

The New positioning : the latest on the worlds # 1 business strategy