Pengaruh Social Media Influencer's Source Credibility Pada Akun Instagram Tasya Farasya Terhadap Brand Attitude Merek Kosmetik Make Over di JABODETABEK = Impact of Social Media Influencer's Source Credibility on Tasya Farasya's Instagram Account towards Brand Attitude of Make Over Cosmetic Brand in JABODETABEK Area

Analisis Penggunaan Social Media Influencers dalam Membangun Brand Image dan Brand Awareness = Analysis of the Usage of Social Media Influencers to Building Brand Image and Brand Awareness

Peran Source Credibility dan Parasocial Relationship Dalam Mengidentifikasi Willingness to Buy: Studi Eksperimen Produk Ramyeon Tray = The Role of Source Credibility and Parasocial Relationships in Identifying Willingness to Buy: An Experimental Study of Ramyeon Tray Product

Tiktok Influencers Credibility and Gen Z Purchase Intention for Beauty Products: Moderating Role of Materialism = Kredibilitas Influencer Tiktok dan Niat Beli Generasi Z Terhadap Produk Kecantikan: Peran Moderator Materialisme

Pengaruh Karakteristik Eauty Influencer dan Usefulness of Content terhadap Perilaku Pembelian Produk Kecantikan = The Effect of Eauty Influencer Characteristics and Content Usefulness on Beauty Product Purchase Behavior