Pengaruh Kredibilitas Endorser terhadap Kredibilitas Merek dan Intensi Pembelian: Studi Kasus Platform E-Commerce = The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform

Pengaruh Endorser Credibility Terhadap Customer Relationship Commitment dan Brand Equity pada E-Commerce di Indonesia = The Effect of Endorser Credibility to Customer Relationship Commitment and Brand Equity on E-commerce in Indonesia

Pengaruh Korean Celebrity Celebrity Endorser Credibility terhadap Purchase Intention dengan Moderasi Fear of Missing Out (FOMO) = The Influence of Korean Celebrity Endorser Credibility on Purchase Intention with Moderation of Fear of Missing Out (FOMO)

Analisis Pengaruh Celebrity Endorsement terhadap Intensi Pembelian Konsumen melalui Curiosity di Media Sosial = Analysis of the Effect of Celebrity Endorsement towards Consumer Purchase Intention through Curiosity on Social Media

Pengaruh penggunaan celebrity endorser dalam iklan dan pensponsoran siaran langsung MotoGP terhadap purchase intention dengan variabel mediasi brand image. Studi kasus: Yamaha Indonesia Motor Manufacturing (YIMM) = The effect of using celebrity endorser in advertisement and MotoGP live broadcast sponsorship to purchase intention with brand image as mediating variable. Case study Yamaha Indonesia Motor Manufacturing (YIMM)