Fransisca Kurnia Widyasari
Analisis motivasi pembelian konsumen milenial terhadap heritage luxury brand: studi pada merek Louis Vuitton = Millennial consumers’ purchase motivation on heritage luxury brand: a study on Louis Vuitton brand
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi Membership
Fransisca Kurnia Widyasari
Analisis Motivasi Pembelian Konsumen Milenial terhadap Heritage Luxury Brand (Studi pada Merek Louis Vuitton) = Millennial Consumers’ Purchase Motivation on Heritage Luxury Brand (A Study on Louis Vuitton Brand)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2020
 UI - Skripsi Membership
Hanako Fatimah Pertiwi
Analisis Pengaruh Komunikasi Media Sosial terhadap Ekuitas Merek dan Minat Beli (Studi pada Barang Fesyen Mewah pada Pengikut Instagram @shopatbanananina di Jakarta) = Analysis of the Influence of Social Media Communication on Brand Equity and Purchase Intention (Study on Luxury Fashion Items on @shopatbanananina Instagram Followers in Jakarta)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis Membership
Dinda Emily Assadiyah
Pengaruh social media marketing efforts terhadap ekuitas merek (studi pada khalayak media sosial cgv cinemas Indonesia) = Influence of social media marketing efforts toward brand equity (study on social media followers of cgv cinemas Indonesia) / Dinda Emily Assadiya
2017
 UI - Skripsi Membership
Jodie Daffa Alessandro
Pengaruh Aktivitas Pemasaran Media Sosial terhadap Respon Konsumen Melalui Ekuitas Merek (Studi Pada Instagram Tenue de Attire) = The Effect of Social Media Marketing Activities on Consumer Response through Brand Equity (Study on Tenue de Attire Instagram)
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership