Pengaruh e-wom terhadap purchase intention: kasus konten Shopee haul sebagai strategi pemasaran digital Shopee = The Effect of e-wom on purchase intention: the case of shopee haul content as Shopee digital marketing strategy

Analisis pengaruh electronic-word-of-mouth e-wom pada beauty blog terhadap brand image dan purchase intention: studi kasus pada produk kosmetik Etude House = Analysis effect of electronic word of mouth e wom on beauty blog towards brand image and purchase intention: a case study on cosmetic products Etude House

Analisis pengaruh electronic word of mouth (e-WOM) terhadap purchase intention: studi pada aplikasi dan situs Zomato Indonesia = The influence of electronic word of mouth (e-WOM) on purchase Intention: study case: Zomato's application and website

Pengaruh E-WOM involvement dan sikap terhadap lingkungan terhadap intensi membeli produk hijau pada konsumen dewasa muda = The effect of E-WOM involvement and environmental attitude toward green purchase intention on young adult consumer

Pengaruh electronic word of mouth (e-WOM) terhadap minat beli konsumen: studi pada online review di situs Zomato.com = The effect of electronic word of mouth (e-WOM) towards consumer's purchase intention: a study on online review in Zomato.com