Retno Adiati Ramadhani
The Effect of Perceived Usefulness, Perceived Ease of Use, Compatibility, Facilitating Conditions and Cost in Social Media Marketing and The Impact towards SMES in Indonesia = Pengaruh Perceived Usefulness, Perceived Ease of Use, Compatibility, Facilitating Conditions, dan Cost dalam Pemasaran Media Sosial dan Dampaknya terhadap Bisnis Kecil dan Menengah di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Jonathan Bagus Pradhana Basoeki
Analisis Pengaruh Pemasaran Media Sosial dan Ekosistem Konglomerasi Bisnis Terhadap Customer Behavioral Intention untuk Menggunakan Produk Bank Digital = Understanding the Role of Social Media Marketing and Adoption Model in Shaping Customer Adoption Towards Digital Bank
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis (Membership)
Muhammad Ridzki Adiputro
Pengaruh Pemasaran Sosial Media Terhadap Ekuitas Merk Dalam Memunculkan Intensi Pilihan Merk Pada Merk Smartphone = The Influence of Social Media Marketing On Brand Equity In Evoking Brand Choice Intention Amongst Smartphone Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Dinda Emily Assadiyah
Pengaruh social media marketing efforts terhadap ekuitas merek (studi pada khalayak media sosial cgv cinemas Indonesia) = Influence of social media marketing efforts toward brand equity (study on social media followers of cgv cinemas Indonesia) / Dinda Emily Assadiya
2017
 UI - Skripsi (Membership)
Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)