Pengaruh kelompok generasi fashion fanship sikap dan pembelian impulsif terhadap pengeluaran fashion studi pada pembeli pria dari generasi y dan generasi z di area Jabodetabek = The impact of generational cohort fashion fanship attitude and impulse buying on fashion expenditure study on male shoppers from generation y and generation z in Jabodetabek area

Pengaruh Karakteristik Konsumen dan Presentasi Produk Secara Online Pada Pembelian Impulsif Produk Pakaian Oleh Generasi Z di Tiktok Shop = The Effect of Consumer Characteristics and Online Product Presentation on Online Apparel Impulse Buying by Generation Z at Tiktok Shop

Analyzing Effects of Enjoyment and Free-Item Experience in FreeFire Mobile Game on the Desire to Buy In-Game Purchases of Gen Y and Gen Z in Jabodetabek = Analisis Pengaruh Enjoyment Dan Free Item Experience Di Freefire Mobile Game Terhadap Keinginan Membeli In-Game Pembelian Gen Y Dan Gen Z Di Jabodetabek

Faktor Yang Mempengaruhi Green Purchase Behavior Konsumen Pada Generasi Z Dan Y Di Indonesia = Factors that Influence Green Purchase Behavior of Generation Z and Y Consumers in Indonesia

Pengaruh Customer Engagement pada nasabah generasi milenial dan generasi Z dalam Continuous Usage Intention Bank Digital di Indonesia = Effect of Customer Engagement on Millennial and Generation Z Customers in the Continuous Usage Intention of Digital Banks in Indonesia