Fahima Irfani Rodhiya
Bagaimana mengubah potential user menjadi user pengaruh variasi elemen electronic word of mouth positif terhadap intensi menggunakan bus Transjakarta = How to turn potential user into user the effect of positive electronic word of mouth element variation on intention to use Transjakarta bus
Fakultas Psikologi Universitas Indonesia, 2016
 UI - Skripsi (Membership)
Erik
Pengaruh variasi elemen electronic word-of-mouth positif terhadap intensi menggunakan bus Transjakarta pada potential user: citra merek sebagai moderator = Effect of variations element electronic word-of-mouth positive of intention by bus Transjakarta on potential: users brand image as moderator
Fakultas Psikologi Universitas Indonesia, 2015
 UI - Tesis (Membership)
Silverman, George
The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth
Amacom, 2011
 Buku Teks
Silverman, George
The secrets of word-of-mouth marketing: how to trigger exponential sales through runaway word of mouth
American Management Association, 2001
 eBooks
Safira Syahdani Guci Fahmy
Analisis Pengaruh Electronic Word of Mouth (eWOM) Pada Consumers Purchase Intention di Social Commerce (S-Commerce) Aplikasi TikTok = Analysis of The Influence of Electronic Word of Mouth (eWOM) on Consumers Purchase Intention in Social Commerce (S-Commerce) TikTok Application
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi (Membership)