Rahmah Syafira
Pengaruh Gamification Kuis Shopee terhadap Brand Loyalty melalui Customer Engagement dan Customer Satisfaction (Kasus pada E-commerce Shopee Indonesia) = The Effect of Gamification Kuis Shopee on Brand Loyalty through Customer Engagement and Customer Satisfaction (Case in E-commerce Shopee Indonesia)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Tesis Membership
Muhammad Dino Putra Nurcahya
Pengaruh Customer Brand Engagement dan Customer Advocacy Terhadap Customer Loyalty = Influence of Customer Brand Engagement and Customer Advocacy, Toward Customer Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Fadhlan Hafizh Permana
Analisis pengaruh implementasi gamifikasi pada customer engagement dan brand awareness di marketplace = The influence of gamification on brand engagement and brand awareness in online marketplaces
Fakultas Ilmu Komputer Universitas Indonesia, 2021
 UI - Skripsi Membership
Khalisha Azzahra
Analisis Pengaruh Brand Love dan Brand Image Terhadap Customer Engagement pada Apparel Fashion Brands = Analysis of Brand Love and Brand Image Towards Customer Engagement on Apparel Fashion Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Tesis Membership
Munif Ariyanto
Analisis pengaruh customer engagement terhadap brand loyalty (studi pada komunitas online Mi Community Indonesia) = The impact of customer engagement towards brand loyalty (a study in Mi Community Indonesia online commmunity)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2019
 UI - Skripsi Membership