ANALISIS FAKTOR PUSH, PULL, DAN MOORING YANG MEMENGARUHI NIAT BERALIH PENGGUNA DARI AKUN GRATIS KE AKUN PREMIUM PADA APLIKASI SUBSCRIPTION VIDEO-ON-DEMAND DI INDONESIA = Analysis of Push, Pull, and Mooring Factors Affecting User's Switching Intention from Free to Premium Account on Subscription Video-on-Demand Applications in Indonesia

Analisis Faktor Push, Pull, dan Mooring yang Mempengaruhi Niat Beralih Pengguna dari Akun Gratis ke Akun Premium pada Aplikasi Subscription Video-on-Demand di Indonesia = Analysis of Push, Pull, and Mooring Factors Affecting User's Switching Intention from Free to Premium Account on Subscription Video-on-Demand Applications in Indonesia

Analisis Faktor-faktor yang Memengaruhi Niat Keberlanjutan Penggunaan Layanan Subscription Video On Demand (Svod) Netflix di Indonesia = Analysis Of Factors Affecting Continuance Intentions in Using Subscription Video on Demand (SVoD) Netflix in Indonesia

Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis of Push, Pull, and Mooring Factors Affecting the Switching Intention to the Premium Service on Advertising Video-on-Demand (AVoD) Platforms: YouTube Case Study

Analisis Faktor Push, Pull, dan Mooring yang Memengaruhi Niat Berpindah ke Layanan Premium pada Platform Advertising Video-on-Demand (AVoD): Studi Kasus YouTube = Analysis of Push, Pull, and Mooring Factors Affecting the Switching Intention to the Premium Service on Advertising Video-on-Demand (AVoD) Platforms: A YouTube Case Study