Analisis ekuitas merek aral menurut persepsi konsumen di Indonesia

Analisis pengaruh Brand Identity dan brand position terhadap pembentukan brand Image perusahaan asuransi: studi kasus pada PT. Asuransi Umum Bumiputera Muda 1967

Pengaruh brand experience terhadap brand personality Starbucks coffee Indonesia: studi kasus pada brand Starbucks di kalangan mahasiswa sarjana Departemen Ilmu Komunikasi UI = The influence of brand experience towards brand personality of Starbucks coffee Indonesia: study case towards Starbucks brand on undergraduate students of Communication Science UI

Analisis pengaruh self-expressive brands pada facebook terhadap brand love, brand advocacy word of mouth dan brand advocacy acceptance = Analysis of the influence of self expressive brands on facebook towards brand love brand advocacy word of mouth and brand advocacy acceptance

Pengaruh corporate brand image, customer perceived value, dan customer satisfaction terhadap customer loyalty: studi kasus Martha Tilaar = Impact of corporate brand image customer perceived value and customer satisfaction on customer loyalty: case study Martha Tilaar