Irfan Octavianto
Pengaruh social media marketing efforts perusahaan e-commerce blibli.com terhadap brand equity dan customer response pada pengguna di daerah Jakarta = The effect of social media marketing efforts e-commerce company blibli.com on brand equity and customer response in the user on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2019
 UI - Skripsi Membership
Situmorang, Melvayanti
Pengaruh Social Media Marketing Activities terhadap Customer Loyalty melalui Value Equity, Brand Equity, dan Relationship Equity Pada Nasabah Pegadaian Tabungan Emas PT Pegadaian (Persero) Di Wilayah DKI Jakarta dan Jawa Barat = The Influence of Social Media Marketing Activities toward Customer Loyalty through Value Equity, Brand Equity, and Rekationship Equity on Pegadaian Tabungan Emas Customer PT Pegadaian (Persero) in DKI Jakarta and West Java Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Tesis Membership
Yuni Saskia Irawati
Pengaruh Social Media Marketing Activities Terhadap Customer Loyalty Melalui Mediasi Customer Equity Drivers Pada Pelanggan Shopee di Daerah Jakarta = The Influence of Social Media Marketing Activities on Customer Loyalty through mediation Customer Equity Drivers in the Shopee Customer in Jakarta Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Fitri Yani Rossa Safira
Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia = The Influence of Social Media Marketing Activities on Brand Equity: Indonesian Retail Companies
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Cellica
Analisis pengaruh aktivitas social media marketing terhadap brand loyalty melalui brand trust: studi pada pengguna online marketplace reksa dana bibit.id di DKI Jakarta = The influence of social media marketing activities on brand loyalty through brand trust: a study among users of on mutual fund’s online marketplace bibit.id in DKI Jakarta
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership