Understanding The Drivers of Consumers Intention to Use and Recommending Behavior: A Study of Over-the-Top Video Streaming Services Using UTAUT2 Model = Memahami Pendorong Niat Konsumen untuk Menggunakan dan Perilaku Merekomendasikan: Studi tentang Layanan Streaming Video Over-the-Top Menggunakan Model UTAUT2

Analisis aplikasi theory of planned behavior terhadap perilaku konsumen dalam pembelian produk makanan anjing dan kucing = Analysis of the theory of planned behavior in determining consumer behavior in purchase of dog and cat food products

Pengaruh Faktor-faktor Penentu Sikap Konsumen dan Niat Perilaku Penggunaan Layanan Akomodasi Peer-To-Peer Menggunakan Theory of Planned Behavior = The Effect of Determinant Factors Toward Consumers' Attitude and Behavioral Intention to Use Peer-to-Peer Accommodation Service Using The Theory of Planned Behavior.

Memahami perilaku konsumen di kedai kopi lokal Indonesia: peran dari self-congruity dan functional congruity. = Understanding consumer behavior in local Indonesian coffee shop the role of self congruity and functional congruity

Analisis perilaku konsumen dengan menggunakan personality theory kasus Nike = Analyzing consumer behavior and marketing strategic with personality theory a case of Nike