Randall, Geoffrey
The Art of marketing: branding vol 7 a practical guide to planning your strategy
Crest Publishing House, 2001
 Buku Teks SO
Kelley, Eugene J.
Marketing planning and competitive strategy
Prentice-Hall, 1972
 Buku Teks SO
Marketing management and strategy : a reader
edited by Philip Kotler, Keith K. Cox
Prentice-Hall, 1984
 Buku Teks SO
Czepiel, John A.
Competitive marketing strategy
Prentice-Hall, 1992
 Buku Teks SO
Stefanus Dody Kristianto Wicaksono
Strategi pemasaran pada PT Sang Hyang Seri (Persero) dalam memenangkan pasar benih hibrida di Indonesia = Marketing strategy in PT Sang Hyang Seri (Persero) to win the competition of hybrid seed market in Indonesia
2011
 UI - Tesis Open