Yuni Saskia Irawati
Pengaruh Social Media Marketing Activities Terhadap Customer Loyalty Melalui Mediasi Customer Equity Drivers Pada Pelanggan Shopee di Daerah Jakarta = The Influence of Social Media Marketing Activities on Customer Loyalty through mediation Customer Equity Drivers in the Shopee Customer in Jakarta Area
Fakultas Ilmu Administrasi Universitas Indonesia, 2020
 UI - Skripsi Membership
Narendra Krishna Triwardhana
Pengaruh Pemasaran Media Sosial Terhadap Ekuitas Merek Berdasarkan Konsumen: Memahami Faktor-faktor Mediasi Manfaat Media Sosial dan Pengalaman Merek pada Merek Mewah Gucci di Kalangan Milenial di Jabodetabek, Indonesia = The Effect Of Social Media Marketing On Consumer-based Brand Equity: Understanding The Mediating Factors of Social Media Benefits and Brand Experience Of Luxury Brand Gucci on Millenial in Jabodetabek, Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Enike Maria Vianey
Pengaruh Social Media Marketing terhadap Niat dan Loyalitas dalam memilih platform Sekuritas untuk berinvestasi Studi pada PT.Trimegah Securities, Tbk = The Influence of Social Media Marketing on Intentions and Loyalty in Choosing a Securities Platform to invest Study at PT. Trimegah Securities, Tbk
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tugas Akhir
Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases
[Fakultas Ekonomi dan Bisnis Universitas Indonesia;Fakultas Ekonomi dan Bisnis Universitas Indonesia, Fakultas Ekonomi dan Bisnis Universitas Indonesia], 2018
 UI - Tesis Membership
Dinda Emily Assadiyah
Pengaruh social media marketing efforts terhadap ekuitas merek (studi pada khalayak media sosial cgv cinemas Indonesia) = Influence of social media marketing efforts toward brand equity (study on social media followers of cgv cinemas Indonesia) / Dinda Emily Assadiya
2017
 UI - Skripsi Membership