Hana Afifa
Pengaruh social media marketing efforts terhadap consumer purchase intention: studi pada Tokopedia = The effect of social media marketing efforts on consumer purchase intention: study on Tokopedia
2017
 UI - Skripsi (Membership)
Sentanu, Bintang Pramudya
Pengaruh Social Media Marketing Elements Terhadap Consumer-brand Engagement dan Brand Knowledge pada Brand Kahf = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Kahf Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Finadya Rienetta
Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Cleisia Tyas Alemina Theodora Inakawa
Evaluasi Penggunaan Social Networking Blitzmegaplex Terhadap Sikap Khalayak (Studi Kasus Penarikan Film Hollywood di Indonesia periode Februari 2011- Oktober2011).
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2012
 UI - Skripsi (Open)
Diana Kamila
Peran mediasi money attitude dan moderasi religiusitas pada pengaruh penggunaan situs jejaring sosial yang berlebihan terhadap pembelian kompulsif secara online: Konsumen muslim dewasa muda = The mediating role of money attitude and moderating role of religiosity on the influence of excessive social networking sites usage towards online compulsive buying: Young adult muslim consumer.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Skripsi (Membership)