Kartika Ratri
Pengaruh Social Media Marketing terhadap Brand Awareness dan Brand Image (studi pada HuntStreet.com) = The Effect of Social Media Marketing to Brand Awareness and Brand Image (case study on HuntStreet.com)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2023
 UI - Tesis Membership
Teni Ginaya
Pemanfaatan media sosial dalam membangun brand image organisasi keagamaan studi kasus: YISC (Youth Islamic Study Club) Al Azhar = The use of social media in building the brand image a religious organization case study yisc youth islamic study club Al Azhar / Teni Ginaya
2015
 UI - Tesis Membership
Lukas Rahmadin
Advertising and Brand Image Building: An Application of the Focus Group Approach
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 1995
 UI - Skripsi Membership
Citra Hasna Paramita
Pengaruh brand image terhadap kesediaan konsumen membayar harga premium pada produk air minum dalam kemasan aqua = The effect of brand image on consumer willingness to pay price premium in the aqua bottled water product
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Alfian Dally Irawan
Pengaruh Aktivitas Social Media Marketing Terhadap Brand Trust, Brand Equity, dan Brand Loyalty Pada Platform Social Media Instagram = The Effect of Social Media Marketing Activities on Brand Trust, Brand Loyalty, and Brand Equity on the Social Media Instagram
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership