Jessica Joanne Mahardhika
Pengaruh User-Generated Content pada Media Sosial terhadap Customer Brand Engagement = The Effect of User-Generated Content on Social Media on Customer Brand Engagement
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Karina Dwi Pramesti
Pengaruh Sikap Terhadap User-Generated Content (UGC) di Tiktok terhadap Purchase Intention = The Influence of Attitude toward User-Generated Content (UGC) In TikTok on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Syifa Alsakina
Analisis pengaruh firm created dan user generated content sosial media terhadap brand equity: studi kasus Smartphone Oppo = The effect of firm created and user generated content social media towards brand equity: case study Smartphone Oppo
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Elvanya Rosaline Dewi Andini
Pengaruh User-Generated Content terhadap Niat Perjalanan Wisata Gen Z di Platform Instagram = The Influence of User-Generated Content on Gen Z Travel Intentions on the Instagram Platform
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Tesis Membership
Hutajalu, Marina Sinarta Sarmauli
Dampak User Generated Content (UGC) terhadap Citra Merek, Trust, dan Peran Budaya terhadap Niat Pembelian = The Impact of UGC on Brand Image, Trust, and Culture Role in Relation to Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir