Evaluating the Effect of Social Media Micro Influencers on Drumstairs Sales : Exploring the Mediating Role of Characterization Among Gen Z Tiktok Users in Jabodetabek = Mengevaluasi Efek Micro Influencers Media Sosial Terhadap Penjualan Drumstairs: Menjelajahi Peran Media antara Karakteristik di Kalangan Gen-Z Pengguna Tiktok di Indonesia

Imagined Community, Praktik Micro-Celebrity, dan Dinamika Kekuasaan: Studi Kasus Konten Shopee Haul di Media Sosial Tiktok = Imagined Community, Micro-Celebrity Practice, and Power Dynamics: A Study Case of Shopee Haul Content on Tiktok Social Media

Injunctive Norms dan Sense of Belonging: Sebuah Studi Korelasi dengan Konsumsi TikTok = Injunctive Norms and Sense of Belonging: A Correlational Study with TikTok Consumption

Ekspresi ‘Cindo’ di TikTok: Tinjauan Kritis terhadap Pemanfaatan Teknologi untuk Mengekspresikan Diri = The Expression of 'Cindo' on TikTok: A Critical Review of the Utilization of Technology for Self-Expression

Aspek-aspek yang Memengaruhi Efektivitas Influencer Marketing terhadap Perilaku Konsumen di Media Sosial: Studi Literatur pada Sport Influencer = Aspects Influencing the Effectiveness of Influencer Marketing on Consumer Behavior on Social Media: A Literature Review on Sport Influencers