Pengaruh komunitas merek di media sosial terhadap penanda komunitas, penciptaan nilai, kepercayaan merek, dan loyalitas merek, studi kasus : Komunitas Merek BlackBerry Indonesia = The effects of social media based brand communities on brand community markers, value creation practices, brand trust, and brand loyalty, case study: BlackBerry Indonesia Brand Community

Menguji Hubungan Brand Loyalty dan Cross-Category Loyalty Sportswear: Pengaruh Brand Experience dan Brand Trust pada Pengguna Sepatu Sepakbola = Testing The Relationships of Brand Loyalty and Cross-category Brand Loyalty: Effects of Brand Experience and Brand Trust on Football Boot Users

Peran brand trust pada hubungan antara brand experience dengan brand loyalty pada konsumen lanjut usia = The role of brand trust in the relationship between brand experience and brand loyalty in older adult consumer

Analisis pengaruh brand experience brand satisfaction dan brand trust terhadap brand loyalty studi kasus blitzmegaplex grand Indonesia = Analysis influence of brand experience brand satisfaction and brand trust toward brand loyalty case study blitzmegaplex grand Indonesia

Membangun Brand Loyalty melalui Brand Experience, Brand Love, dan Perceived Quality dengan Brand Trust sebagai Moderator Pada Pengguna Smartphone Indonesia = Building Brand Loyalty through Brand Experience, Brand Love, and Perceived Quality with Brand Trust as Moderator on Smartphone Users in Indonesia