Rian Cendra Setiyadi
Pengaruh kredibilitas Endorser terhadap sikap terhadap iklan dan sikap terhadap merek : studi kasus L-Men = The effect of credibility Endorser towards ad attitude and brand attitude : case study L-Men / Rian Cendra Setiyadi
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis (Membership)
Wanda Monika Apriyanti
Pengaruh imaji kawaii produk Miniso terhadap konsumerisme mahasiswi universitas Indonesia= The influence of kawaii image of products Miniso on the consumerism behavior among female students in the University of Indonesia
Fakultas Ilmu Pengetahuan dan Budaya Universitas Indonesia, 2018
 UI - Skripsi (Membership)
Annisa Suhartini
Analisis Pengaruh Theory Of Planned Behavior, Ethical Considerations, Dan Conscius Consumption Intention Terhadap Slow Fashion Consumption Pada Generasi Z = Analysis Of The Effect Of Theory Of Planned Behavior, Ethical Considerations, And Concious Consumption Intention On Slow Fashion Consumption On Genaration Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Neshya Alexandra
Pengaruh attachment style konsumen terhadap perilaku anti-brand reaction pasca pemutusan hubungan dengan brand: studi kasus Blackberry Smart Phone = The effect of consumer attachment style towards antibrand reaction behavior after brand relationship ends: study case Blackberry Smart Phone
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi (Membership)
Jillian Pualam
Analisis Perilaku Konsumsi pada Awal Pandemi Covid-19: Studi Kasus Wilayah Metropolitan DKI Jakarta = Consumption Behavior Analysis During The Early Stage of Covid-19 Pandemic: Evidence from DKI Jakarta Metropolitan Area
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi (Membership)