Budi Satria
Pengaruh brand bank mandiri terhadap brand equity bank syariah mandiri
Program Pascasarjana Universitas Indonesia, 2009
 UI - Tesis Open
Grace Oktaviana
Analisis pengaruh authenticity perception dan brand equity terhadap brand choice intention: studi kasus restoran khas Sunda = The impact of authenticity perception and brand equity on brand choice intention: study case of Sundanese restaurant
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership
Nabilla Kenyaswasti
Pengaruh reference group terhadap evoked set content: studi kasus hijabers community terhadap online brand pakaian = Influence of reference group on evoked set content: case study hijabers community towards clothing brand online
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Amanda Rianti Utomo
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Amanda Rianti Utomo
Pengaruh customer authenticity perception dan komponen brand equity terhadap brand choice intention pada waralaba lokal restoran etnis = The effect of customer authenticity perception and brand equity component to brand choice intention on local franchise of ethnic restaurants
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership