Analisis Pengaruh Komitmen Afektif (Tinggi vs Rendah) Dalam Situasi Pembelian Produk Fashion Terhadap Pilihan Saluran Konsumen (Online vs Offline) Yang Dimediasi Oleh Perceived Hedonic Benefit Dari Pembelian Pada Pekerja Produktif Di Jabodetabek = The Impact's Analysis of Affective Commitment (High vs Low) in Fashion Product Purchase Situation to Consumer's Channel Choice (Online vs Offline) That Mediated By Perceived Hedonic Benefit from the Purchase on Productive Workers in Jabodetabek

Pengaruh vlogger kecantikan pada keputusan pembelian konsumen = The Influence of beauty vloggers on consumers buying decision

The influence of social life information in country of origin towards consumers product evaluation = Pengaruh informasi kehidupan sosial dari negara asal terhadap evaluasi produk oleh konsumen

Analisis faktor-faktor pengaruh intention usage konsumen milenial Indonesia pada ritel Omnichannel dalam belanja produk fesyen = An analysis of factors influence of intentions to use Omnichannel retail on Indonesia millennial consumers in shopping for fashion products

Analisis perilaku konsumen terhadap keputusan pembelian produk fashion melalui e-commerce online shop Zalora Indonesia perilaku pembelian fashion online dan perbedaannya terhadap pembelian offline = Analysis of consumer behavior buying decision in fashion products through e commerce online shop Zalora Indonesia online fashion buying behavior and the difference of the purchase offline