The Effect Of Interpersonal Interaction Factors On Buyers’ Purchase Intention In TikTok Live Stream Shopping Of Local Fashion Product = Pengaruh Faktor Interaksi Interpersonal Terhadap Intensi Pembelian Di TIKTOK Live Stream Shopping Pada Produk Fashion Lokal

Pengaruh Ulasan Online Pada Platform Tiktok terhadap Purchase Intention Produk Kecantikan = The Effect of Online Reviews on the Tiktok Platform on Purchase Intention of Beauty Products

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

Analisis Fenomena Fetisisme Komoditas Penggemar EXO pada Strategi Komunikasi Pemasaran Produk Kecantikan Lokal Studi Kasus pada Merek Produk Kecantikan Whitelab = Analysis of Commodity Fetishism of EXO Fans on Marketing Communication Strategy of Local Beauty Product Brand (Case Study on Beauty Product Brand Whitelab)

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users