Ghea Angela
Faktor-faktor yang mempengaruhi niat generasi z untuk membeli produk palsu (fashion items/barang mode) = Factors affecting generation z's intention to purchase counterfeit products (fashion items)
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi (Membership)
Sindhu Bhagaskara
Pengaruh Implementasi Praktik Sustainability terhadap Persepsi Merek Barang dan Keputusan Pembelian pada Generasi Y Dan Z = Impact of Sustainability Practice Implementation towards Luxury Brand Perception and Purchase Decision on Generation Y and Z
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Sri Hartanti
Analisis faktor-faktor yang mempengaruhi evaluasi kualitas brand extension : penelitian pada tiga merek convenience products
Universitas Indonesia, 2004
 UI - Tesis (Membership)
Hebert Kostan
Analisis faktor-faktor yang mempengaruhi brand post popularity di industri e-commerce = Analysis of factors influencing brand post popularity in e-commerce industry
2017
 UI - Tesis (Membership)
Kartika Julita
Analisis pengaruh product brand image dan online store image terhadap perceived risks dan online purchase intention produk fashion di Zalora = The role of product brand image and online store image on perceived risks and purchase intention for fashion product in Zalora
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Skripsi (Membership)