Pengaruh Persepsi Etika Konsumen Terhadap Brand Affect, Brand Image dan Brand Equity Nasabah Retail Bank Central Asia (Studi Kasus: Program CSR Bakti BCA) = The Influence of Consumer Perceived Ethicality on Brand Affect, Brand Image and Brand Equity of Bank Central Asia Retail Customers (Case Study: Bakti BCA CSR Program)

Faktor-Faktor yang Memengaruhi Perceived Purchased Equity pada Specialty Goods (Studi pada Group Order K-pop) = Factors Affecting Perceived Purchased Equity in Specialty Goods (Study on K-pop Group Order)

Understanding consumer behavior: the effect of types of supermarket on customer equity moderated by physical queue = Mempelajari perilaku konsumen: efek dari tipe supermarket terhadap customer equity dimoderatori oleh antrian

Analisis pengaruh green benefits dan green transparency terhadap green perceived value, self-brand connection, dan brand loyalty: studi kasus pada Starbucks Coffee = The role of green benefits and green transparency in shaping green perceived value self brand connection and brand loyalty: study case on Starbucks Coffee

Pengaruh Customer Engagement pada nasabah generasi milenial dan generasi Z dalam Continuous Usage Intention Bank Digital di Indonesia = Effect of Customer Engagement on Millennial and Generation Z Customers in the Continuous Usage Intention of Digital Banks in Indonesia