Rahadia Utami
Analisis pengaruh Product Placement Samsung Galaxy SIII pada serial drama korea "To The Beautiful You" terhadap sikap konsumen dan intensi untuk membeli produk = Analysis the influence of Samsung Galaxy SIII product placement toward consumer's attitude and purchase intention of product / Rahadia Utami
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Muhammad Dhani Fadhlilah
Analisis pengaruh elemen-elemen movie marketing mix dan karakter kepribadian extraversion terhadap perilaku konsumen film avengers: infinity war dalam melakukan electronic word of mouth di media sosial = Analysing the effect of movie marketing mix elements and extraversion character on consumer behavior of avengers: infinity war movie in doing electronic word of mouth on social media
2019
 UI - Skripsi Membership
Potret sinetron Indonesia
Mandar Utama Tiga Books Division, 2002
 Buku Teks
Inan Nadya Junus
Analisis pengaruh consumption emotion terhadap satisfaction, likelihood of word of mouth, dan positive word of mouth dalam konsumsi film Indonesia = Analysis of the impact of consumption emotions towards satisfaction, likelihood of word of mouth, and positive word of mouth in movie consumption in Indonesian movie consumptions
2017
 UI - Skripsi Membership
Ayu Chory Anggraini
Pemahaman khalayak wanita dewasa awal mengenai pesan dalam iklan produk kosmetik yang menggunakan Islamic Brand : studi mengenai konsumsi teks pesan dalam iklan produk kosmetik Wardah pada bauran media = The comprehension of early matured woman as target audience about messages in product advertisement using Islamic Brand : study of text messages consumption of Wardah advertisement product in mix media
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership