Analisis Pengaruh Live Streaming terhadap Purchase Intention Wanita di Jabodetabek pada Produk Kosmetik di Social Commerce TikTok = Analysis of The Influence of Live Streaming on Female Purchase Intention Towards Cosmetic Products in TikTok Social Commerce

Pengaruh IT Affordance Terhadap Faktor Product Uncertainity dalam Intensi Pembelian Produk Menggunakan Live Streaming pada E-Commerce = Effect of IT Affordance on Product Uncertainity Factors in the Intention of Purchasing Products Using Live Streaming in E-Commerce

Analisis Pengaruh Karakteristik Streamer, Kualitas Konten, dan Kualitas Platform Live Streaming Game terhadap Niat Keberlanjutan untuk Menonton dan Niat Bermain Game = Analysis of the Influence of Streamer Characteristics, Content Quality, and Game Live Streaming Platform Quality towards the Continuous Intention to Watch and Intention to Play Games

Analisis Faktor yang Memengaruhi Intensi Perilaku Gift-Giving kepada Live Streamers = Analysis of Factors Influencing Behavioral Intentions of Gift-Giving to Live Streamers

Analisis Faktor yang Mendorong Repurchase Intention dalam Live Stream Shopping dari Perspektif Social Exchange Theory = Analysis of Factors Driving Repurchase Intention in Live Stream Shopping from Social Exchange Theory Perspective