Akbari Jamalullail Faisal
Pengaruh aktivitas pemasaran menggunakan media sosial pada ekuitas merek dan respons pelanggan pria pada merek jam tangan di Indonesia = Effect of marketing activities using social media on brand equity and men customer response on watch brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tesis (Membership)
Mohamad Yusuf
Analisis pengaruh brand community terhadap brand loyalty pada brand pages di media sosial = Analysis of the effect of brand community towards brand loyalty on a brand pages in social media
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Kris Harsandi Sahata Wicaksono
The effect business innovation on customer-based brand equity in service firms. An empirical study in Indonesia star hotels = Pengaruh inovasi bisnis pada ekuitas merek berbasis pelanggan di perusahaan jasa. Sebuah studi empiris kepada hotel berbintang di Indonesia
2018
 UI - Skripsi (Membership)
Benedicta Krismahadevi
Analisa Brand Gucci = Brand Analysis of Gucci
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2019
 UI - Tugas Akhir
Zannaria Adi Tasya
Pengaruh brand experience dalam membangun Consumer Based Brand Equity (CBBE) pada aplikasi transportasi online di Indonesia: mediasi emotional brand attachment = The effect of brand experience on Consumer-Based Brand Equity (CBBE) development in online transportation platform in Indonesia: mediation of emotional brand attachment
Fakultas Ekonomi dan Bisinis Universitas Indonesia, 2022
 UI - Tesis (Membership)