The Effect of Customer Perceived Ethicality on Brand Equity: A Study on Millennial and Gen Z Starbucks Café Goers in Jabodetabek, Indonesia = Pengaruh Customer Perceived Ethicality terhadap Brand Equity: Studi Milenial dan Gen Z Starbucks Caf

Peran Religiusitas dalam Pasar Global: Faktor Determinan Consumer-based Halal Brand Equity pada Perusahaan Multinasional = The Role of Religiosity in the Global Market: Drivers of Consumer-based Halal Brand Equity in Multinational Companies

Pengaruh persepsi konsumen atas produk, distribusi, dan harga terhadap citra merek dalam membangun ekuitas merek : studi kasus Produk Suzuki Ertiga) = The influence of customer perception on product place and price to brand image in building brand equity : case study Suzuki Ertiga / Farida Meity Romauli Limbong

Faktor-Faktor yang Memengaruhi Perceived Purchased Equity pada Specialty Goods (Studi pada Group Order K-pop) = Factors Affecting Perceived Purchased Equity in Specialty Goods (Study on K-pop Group Order)

The effect of consumer emotional brand attachment with Kopi Kenangan's Brand Towards Consumer-Based Brand Equity = Dampak emotional brand attachment konsumen dengan Kopi Kenangan terhadap Consumer-Based Brand Equity