Pengaruh Kualitas Konten dan Source Homophily Konten Kreator TikTok di Indonesia terhadap Intensi Membeli Produk Kecantikan = The Significance of Content Quality and Source Homophily of TikTok Creator Content in Indonesia on Intention to Purchase Beauty Products

The Effect Of Interpersonal Interaction Factors On Buyers’ Purchase Intention In TikTok Live Stream Shopping Of Local Fashion Product = Pengaruh Faktor Interaksi Interpersonal Terhadap Intensi Pembelian Di TIKTOK Live Stream Shopping Pada Produk Fashion Lokal

Pengaruh penerapan hyper-personalization terhadap consumer purchase behaviour melalui behavioral intention: studi pelanggan zalora di Jakarta = The Effect of hyper-personalization towards consumer purchase behavior with mediating variable behavioral intention on zalora’s consumers in Jakarta.

Faktor-Faktor yang Memengaruhi Niat Pembelian Buku Bajakan pada Konsumen Muslim di Indonesia = Analysis of Factors that Influence the Purchase Intention to Pirated Books among Muslim Consumers in Indonesia

Pengaruh Self-Congruity dan Virtual Interactivity melalui Live Streaming pada Brand Equity dari Online Influencer dan Purchase Intention Pengguna Tiktok Indonesia = The Impact of Self-Congruity and Virtual Interactivity through Live Streaming on Online Influencer’s Brand Equity and Purchase Intention of Indonesian TikTok Users