Pengaruh Pemasaran Sosial Media Terhadap Ekuitas Merk Dalam Memunculkan Intensi Pilihan Merk Pada Merk Smartphone = The Influence of Social Media Marketing On Brand Equity In Evoking Brand Choice Intention Amongst Smartphone Brands

Pengaruh social media marketing efforts terhadap ekuitas merek (studi pada khalayak media sosial cgv cinemas Indonesia) = Influence of social media marketing efforts toward brand equity (study on social media followers of cgv cinemas Indonesia) / Dinda Emily Assadiya

Faktor Penentu Perilaku Posting Pembelian di Media Sosial : Peran Materialisme & Tipe Pembelian = The Determinants of Posting Purchases on Social Media Behavior : Role of Materialism & Type of Purchases

Pengaruh Aktivitas Pemasaran Media Sosial terhadap Kepuasan Konsumen, Intensi Berperilaku dan Komunikasi Mulut ke Mulut (WOM) pada Konsumen Starbucks Coffee di Jakarta = The Effect of Social Media Marketing Activities on Consumer Satisfaction, Behavior Intention and Word-of-Mouth (WOM) on Starbucks Coffee's Consumers in Jakarta

Pengaruh promotional mix online shop melalui media sosial instagram terhadap minat beli konsumen = The effect of online store promotional mix through instagram social media toward purchase intention