Aprieza Nurizki
Perancangan Strategi Mobile Marketing berbasis Gamifikasi dalam Aplikasi Kopi Kenangan = Gamification-Based Mobile Marketing Strategy Design in Kopi Kenangan Application
Fakultas Teknik Universitas Indonesia, 2023
 UI - Skripsi (Membership)
Adhwa Rana Sausan
Perancangan Strategi Mobile Marketing dengan Gamifikasi berdasarkan Pengaruh Gamifikasi terhadap Customer Engagement dan Loyalitas Pelanggan = Mobile Marketing Strategy Design with Gamification based on the Effect of Gamification on Customer Engagement and Customer Loyalty
Fakultas Teknik Universitas Indonesia, 2021
 UI - Skripsi (Membership)
Jeong Jong Hwan
Analisis strategi integrated marketing communication untuk mobile platform Korea 'Kakao' menuju ke pasar Asia Tenggara = Analysis of integrated marketing communication strategy for Korean mobile platform Kakao's entry into Southeast Asia market
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2018
 UI - Makalah dan Kertas Kerja
M. Suyanto
Marketing Strategy Top Brand Indonesia
Andi, 2007
 Buku Teks
Walker, Orville C.
Marketing strategy : a decision-focused approach
McGraw-Hill, 2006
 Buku Teks