Michael Lee
Strategi Pemasaran dan Integrated Marketing Communictations dengan Pendekatan Dari Interface Marketing-Finance pada Produk Shampoo Clear di PT. Unilever Indonesia Tbk. = Marketing and Integrated Marketing Communications Strategy in the presence of Marketing-Finance Interface with Clear Brand Product in PT. Unilever Indonesia Tbk.
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2012
 UI - Tesis Open
M. Suyanto
Marketing Strategy Top Brand Indonesia
Andi, 2007
 Buku Teks
Suradi
Penetapan strategi pemasaran Rumah Sakit PKU Muhammadiyah Surakarta = Determining the marketing strategy in the PKU Muhammadiyah Surakarta Hospital
Universitas Indonesia, 1995
 UI - Tesis Membership
Richardus Handojo Wiwoho
Model strategi pemasaran potensi kawasan: studi kasus Muarajambi = The model of marketing strategy of potential area: case study Muarajambi
Universitas Indonesia, 2014
 UI - Disertasi Membership
Husin
Penerapan promosi pemasaran untuk meningkatkan kinerja penjualan pada UMKM Bengkel Trijaya Ban = Application of marketing promotion to improve sales performance on SME Trijaya Tire Workshop
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Tesis Membership