Impact of Influencer Attributes on Purchase Intention with Characterizations as Mediator: A Study of Social Media Beauty Influencer Marketing on a Gen-Z TikTok Users in Indonesia = Dampak Atribut Influencer Terhadap Niat Pembelian dengan Karakterisasi sebagai Mediator: Studi Sosial Media Influencer Kecantikan Pemasaran pada Pengguna TikTok Gen-Z di Indonesia

Analisis pengaruh kredibilitas dan interaksi parasosial oleh Youtube influencer terhadap intensi pembelian produk kecantikan = Analysis of the effect of credibility and parasocial interaction by Youtube influencers on purchase intentions for beauty products

Nilai-tanda "alami" sebagai kesadaran palsu dalam produk kecantikan : analisis semiotika kampanye rebranding The Body Shop "Beauty With Heart" = Natural sign value as the false consciousness in beauty products : semiotic analysis of The Body Shop rebranding campaign "Beauty With Heart" / Annisa Rahma

Analisis faktor penentu perilaku konsumsi etis wanita muslim terhadap produk perawatan tubuh dan produk kecantikan = Analysis the determinants of woman muslims ethical consumption behavior towards personal care and beauty products

Pengaruh Ulasan Online Pada Platform Tiktok terhadap Purchase Intention Produk Kecantikan = The Effect of Online Reviews on the Tiktok Platform on Purchase Intention of Beauty Products