Yuliansyah Agung Pratama
Analisis green brand awareness Starbucks : studi persepsi green marketing = Starbucks green brand awareness analysis : studies of green marketing perception
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2013
 UI - Skripsi Membership
Nuansa Sukma
Green marketing dan pengaruhnya terhadap pembentukan persepsi kosmetik hijau di Indonesia = Green marketing and its influence on green cosmetic perception in Indonesia abstract
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Tesis Membership
Syavira Usman Putri
Dampak Green Marketing Mix, Green Image, Green Satisfaction, dan Green Trust pada Green Customer Loyalty: Green Cosmetics Indonesia = Impact of Green Marketing Mix, Green Image, Green Satisfaction, and Green Trust on Green Customer Loyalty: Indonesia's Green Cosmetics
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Okki Rianayu Anjani
Analisis pengaruh Marketing Mix Activity terhadap Brand Equity dan hubungannya dengan Media Credibility ; studi: majalah wanita Femina = the analysis of pf marketing mix activity in influencing brand equity and the relationship with media credibility : a case study of woman magazine - femina
Program Pascasarjana Universitas Indonesia, 2011
 UI - Tesis Open
Theodore Gilbert Damarjati
The impacts of green marketing elements towards consumer-green buying behavior in Indonesia = Dampak elemen pemasaran ramah lingkungan terhadap perilaku pembelian ramah lingkungan konsumen di Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership