Pengaruh Influencer Pemasaran Terhadap Intensi Pembelian Generasi Z dalam Industri Fashion = The Impact of Influencer Marketing on Gen Z Purchase Intention in Fashion Business

Pengaruh EWOM melalui Aplikasi TikTok terhadap Purchase Intention Produk Fast Fashion pada Generasi Z di Indonesia (Studi Kasus: Erigo) = The Influence of EWOM through TikTok Application on Purchase Intention of Fast Fashion Products for Generation Z in Indonesia (Case Study: Erigo)

The Price of Beauty: Analisis Perilaku Konsumen Generasi Z Terhadap Industri Fast Fashion di Indonesia = The Price of Beauty: Analysis of Generation Z Consumer Behavior Towards the Fast Fashion Industry in Indonesia

Pengaruh Literasi Halal, Ingredients dan Kesadaran Halal terhadap Niat Membeli Produk Kosmetik; Skincare Berlabel Halal (Generasi Z di Indonesia) = "The Influence of Halal Literacy, Ingredients and Halal Awareness on Intention to Purchase Skincare Products with Halal Labels (Generation Z in Indonesia)

Meningkatnya Pengaruh Beauty Influencers: Memahami Perilaku FOMO dalam Niat Pembelian Gen-Z terhadap Produk Kecantikan di Indonesia = The Rise of Beauty Influencers: Understanding FOMO Behavior Towards Gen-Z Purchase Intentions on Beauty Products in Indonesia