Zalva Putri Naildy
Pengaruh Social Media Marketing Activities Brand Somethinc Terhadap Customer Responses Melalui Brand Equity Pada Pengguna di DKI Jakarta = The Effect of Social Media Marketing Activities Beauty Product Brand Somethinc on Brand Equity and Customer Responses in the User on Jakarta City
Fakultas Ilmu Administrasi Universitas Indonesia, 2021
 UI - Skripsi Membership
Dwita Fajardianie
Pengaruh Aktivitas Social Media Marketing terhadap Brand Trust, Brand Equity, dan Brand Loyalty pada Akun Instagram @bpjs.ketenagakerjaan = Effect of Social Media Marketing Activities on Brand Trust, Brand Equity, and Brand Loyalty on Instagram Account @bpjs.ketenagakerjaan
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tesis Membership
Muhammad Zhillan Ghifari
Signifikansi Social Media Marketing Activities, Brand Equity dan Brand Loyalty Untuk Memprediksi Consumer Willingness to Pay for Premium Running Watch: Studi Pada Garmin Indonesia = Significance of Social Media Marketing Activities, Brand Equity and Brand Loyalty to Predict Consumer Willingness to Pay for Premium Running Watch
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Fitri Yani Rossa Safira
Pengaruh Social Media Marketing Activities terhadap Brand Equity: Perusahaan Retail Indonesia = The Influence of Social Media Marketing Activities on Brand Equity: Indonesian Retail Companies
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Skripsi Membership
Erlangga Rahadian Wibowo
Analisis Pengaruh Social Media Marketing Activities terhadap Attitude towards the Brand, Brand Experiences, dan Purchase Intention: Studi pada konsumen Brand Duha Muslimwear = Analysis of the Effect of Social Media Marketing Activities on Attitude towards the Brand, Brand Experiences, and Purchase Intentions: A Study on the Duha Muslimwear Brand Consumer
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership