M. Alimardi Hubeis
Pengaruh corporate brand image, store image, perceived risk dan price image terhadap purchase intention pada produk private label carrefour = The influence of corporate brand image, store image, perceived risk and price imag a study case on carrefour private label brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership
Ruth Melisa Halim
Analisis pengaruh store image dan anchor brand terhadap private label brand di Matahari Department Store = The analysis of store image and anchor brand influences to private label brand at Matahari Department Store
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2015
 UI - Tesis Membership
Edyna Ayu Qousersha
Pengaruh store image terhadap purchase intention produk private label: studi pada Sephora Kota Kasablanka = The influence of store image towards purchase intention of private label product: a study on Sephora Kota Kasablanka
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2016
 UI - Skripsi Membership
Arya Fattah Muhammad
Analisis Faktor Yang Mempengaruhi Customer Brand Loyalty Pada National Brand Dan Private Brand Dalam Produk Sembako = Analysis Of Factors Influencing Customer Brand Loyalty In National Brand And Private Brand In Groceries Products
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2024
 UI - Skripsi Membership
Lentari Nisfidah
Pengaruh perceived product quality, perceived relative price, perceived risk terhadap customer value dan willingness to rebuy: studi kasus: private label brand Sephora = The impact of of perceived product quality perceived relative price and perceived risk towards customer value and willingness to rebuy: case study: private label brand Sephora
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2017
 UI - Skripsi Membership