Vinna Hermaren
Pengaruh evaluasi firm created content dan user generated content terhadap customer based brand equity = Effect of firm created content and user generated content evaluation on customer based brand equity
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis (Membership)
Ni Putu Eka Evayanti Dewi
Analisis pengaruh kredibilitas user generated content terhadap destination satisfaction. Studi kasus: Malang Raya = The effect of user generated content credibility on destination satisfaction. Case study: Malang Raya
Universitas Indonesia, 2017
 UI - Skripsi (Membership)
Almira Vania Puspitasari
Analisis Perbandingan Pengaruh User-Generated Review dengan Influencer-Generated Review terhadap Purchase Intention = Comparison Analysis of The Effect of User-Generated Review and Influencer-Generated Review on Purchase Intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis (Membership)
Saragih, Ruth Putryani
Rutinitas media dalam mengadopsi penggunaan user-generated content: studi kasus praktik kerja dan proses pengambilan keputusan topik berita harian di era user-generated content pada program inews siang di inews tv = Media routines in adopting the user generated content a case study of work practices and decision making process of daily topic news in the era of user generated content on inews program in inews tv / Ruth Putryani Saragih
2016
 UI - Tesis (Membership)
Meister, Sandra
Brand communities for fast moving consumer goods: an empirical study of membersā€˜ behavior and the economic relevance for the marketer
[Springer Gabler, Springer Gabler], 2012
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