Finadya Rienetta
Analisis pengaruh social media marketing oleh luxury brands terhadap customer equity dan purchase intention = The effects of luxury brands social media marketing towards customer equity and purchase intention
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2016
 UI - Skripsi Membership
Rafania Kinasih Rus Effendi
Faktor-Faktor yang Mempengaruhi Niat Perilaku Terhadap Adopsi Bank Digital di Tengah Pandemi Covid-19 = Factors Influencing Behavioral Intention Towards Digital Banks Adoption Amidst Covid-19 Pandemic
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Susi Sakti Andarini
Pemasaran sosial melalui media sosial oleh organisasi nirlaba (studi kasus: social media marketing dan model adopsi produk sosial di media sosial dalam kampanye asi oleh asosiasi ibu menyusui Indonesia) = Social marketing in social media by non profit organization case study social media marketing and adoption model of social product in social media in breastfeeding campaign by asosiasi ibu menyusui Indonesia
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2015
 UI - Tesis Membership
Evita Haliansyah
Analisis Faktor Customer Experience terhadap Proses Trust Transfer E-commerce Shopee yang Memengaruhi Adopsi Bank Digital SeaBank = Analysis of Customer Experience Factors on the Shopee E-commerce Trust Transfer Process Influencing SeaBank Digital Bank Adoption
Fakultas Ilmu Komputer Universitas Indonesia, 2023
 UI - Skripsi Membership
Vioren Paramitta Adithana
Analisis Faktor Customer Experience terhadap Proses Trust Transfer E-commerce Shopee yang Memengaruhi Adopsi Bank Digital SeaBank = Analysis of Customer Experience Factors on the Shopee E-commerce Trust Transfer Process Influencing SeaBank Digital Bank Adoption
Fakultas Ilmu Komputer Universitas Indonesia, 2023
 UI - Skripsi Membership