Zahra Lidini Hanifa
Pengaruh Social Media Marketing dan Social Brand Engagement terhadap purchase intention pada merek Mad for Makeup = The influence of Social Media Marketing and Social Brand Engagement on purchase intention for Mad for Makeup
Fakultas Ilmu Administrasi Universitas Indonesia, 2024
 UI - Skripsi Membership
Bayu Iman Rachmadi
Dampak pengaruh User Interaction pada Social Media terhadap Brand Awareness dan Purchase Intention (Studi Kasus: Akun Instagram Starbucks dan Kopi Kenangan) = The Impact of User Interaction in Social Media on Brand Awareness and Purchase Intention (Case Study: Starbucks and Kopi Kenangan's Instagram Page)
Fakultas Ekonomi dan BIsnis Universitas Indonesia, 2021
 UI - Skripsi Membership
Himanda Fadwa Pramudhya
Analisis Fitur Social Media Advertising terhadap Brand Engagement dan Purchase Intention pada Brand Coffee-to-Go Lokal Indonesia = The Analysis of Social Media Advertising Features on Brand Engagement and Purchase Intention in Local Coffee-to-Go Brand in Indonesia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership
Muhammad Ridzki Adiputro
Pengaruh Pemasaran Sosial Media Terhadap Ekuitas Merk Dalam Memunculkan Intensi Pilihan Merk Pada Merk Smartphone = The Influence of Social Media Marketing On Brand Equity In Evoking Brand Choice Intention Amongst Smartphone Brands
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2020
 UI - Skripsi Membership
Adinda Salsabila Dyanti Putri
Analisis Pengaruh Elemen Pemasaran Media Sosial terhadap Consumer Brand Engagement dan Brand Knowledge pada merek Skincare di Indonesia = The Influence of Social Media Marketing Elements on Consumer-Brand Engagement and Brand Knowledge on Skincare Brand in Indonesia
Fakultas Ekonomi Dan Bisnis Universitas Indonesia, 2022
 UI - Skripsi Membership