Kamila Kaffah
Analisis Faktor-Faktor Uses & Gratification Dalam Penggunaan Media Sosial brand yang Memengaruhi Parasocial Relationship, Brand Engagement, dan Brand Loyalty = Analysis of Uses & Gratification Factors in the Use of Social Media that Affect Parasocial Relationship, Brand Engagement, and Brand Loyalty
Fakultas Ilmu Komputer Universitas Indonesia, 2022
 UI - Skripsi Membership
Agatha Widharini Liatna
Analisis Penggunaan Media Sosial oleh Merek untuk Membangun Consumer Engagement (Studi Kasus Pada Akun Media Sosial Netflix Indonesia) = Analysis of Brand Use of Social Media to Build Consumer Engagement (Case Study of Netflix Indonesia's Social Media Accounts)
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Makalah dan Kertas Kerja
Destra Rahmayadi
Analisis pengaruh komunitas merek berbasis media sosial terhadap loyalitas merek studi kasus Air Asia = The impact of brand community based social media on brand loyalty analysis case study Air Asia
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Skripsi Membership
Puspita Pratama Novianti
Analisis Pengaruh Interaktivitas Komunitas Merek Otomotif di Media Sosial terhadap Kesetiaan Pelanggan = Analysis of The Impact of Automotive Online Brand Community Interactivity on Social Media to The Brand Loyalty
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2022
 UI - Tesis Membership
Kurniadi Prastowo
Peran community engagement dan brand community types dalam membangun brand trust pada social media based brand community = The roles of community engagement and brand community types in building brand trust on social media based brand community
Fakultas Eknonomi dan Bisnis Universitas Indonesia, 2018
 UI - Tesis Membership