Pengaruh Electronic Word of Mouth (eWOM) dan Information Credibility pada Media Sosial TikTok terhadap Online Purchase Intention Produk Skincare di Kalangan Generasi Z = The Influence of Electronic Word of Mouth (eWOM) and Information Credibility on Social Media TikTok on Online Purchase Intention of Skincare Products among Generation Z

Pengaruh Artificial Intelligence dan Electronic Word of Mouth (eWOM) terhadap Keputusan Pembelian Konsumen: Studi pada Generasi Z dan Milenial di Jabodetabek dalam Pembelian Produk Fashion di TikTok = The Influence of Artificial Intelligence and Electronic Word of Mouth (eWOM) on Consumer Purchase Decisions: A Study of Generation Z and Millennials in Jabodetabek for Fashion Product Purchases on TikTok

The Influence of Electronic Word of Mouth on TikTok for Local Skincare Purchase Intention: A Study on Gen Z = Pengaruh Electronic Word of Mouth terhadap Niat Beli Merek Skincare Lokal di TikTok: Study mengenai Gen Z

Examining the role of social media electronic Word of Mouth on movie ticket purchase intention: A Study of Indonesian local cinema moviegoers = Peran media sosial electronic Word-of-Mouth terhadap minat pembelian tiket film: Studi pada penonton bioskop lokal Indonesia

Analisis Pengaruh Karakteristik eWOM di Media Sosial terhadap Niat Pembelian Konsumen: Studi pada Produk Personal Care Lokal = Analysis of the Influence of eWOM Characteristics on Consumer Purchase Intentions on Social Media: A Study on Local Personal Care Products