Yan Ananto Hutomo Putro
Pengaruh Brand Personality Terhadap Trust in the Brand, Attachment to the Brand, dan Commitment to the Brand Pada Merek Toyota Avanza = Effect of Brand Personality to Trust in the Brand, Attachement to the Brand, and Commitment to the Brand for Toyota Avanza Brand
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2013
 UI - Tesis Membership
Thabita Putri Chrysti Pitoi
Strategi Brand Positioning dan Content Marketing UMKM Tanaman Hias "Hiskia Flora" = Brand Positioning and Content Marketing Strategy of Nursery SME "Hiskia Flora"
Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, 2022
 UI - Tugas Akhir
Shamira Azzahra
Audit Merek dan Reposisi Banana Boat = Brand Audit and Repositioning of Banana Boat
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2021
 UI - Makalah dan Kertas Kerja
Inez Gabrina
Variabel Anteseden pada Attitude Toward Femvertising dan Konsekuensinya terhadap Attitude Toward Brand, Purchase Intention serta e-WOM Intention = Attitude Toward Femvertising: Antecedents & Consequences
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2023
 UI - Tesis Membership
Dian Eka Puspitasari
Pengaruh ancaman kematian terhadap sikap dan intensi memberi produk Luks
Fakultas Ekonomi dan Bisnis Universitas Indonesia, 2008
 UI - Tesis Open