Analisis Pengaruh Karakteristik Live Shopping TikTok terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of The Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Analisis Pengaruh Karakteristik Live Shopping TikTok Terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of the Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Pengaruh Karakteristik Video Posting terhadap Intention to Follow the Advice Shopee Account di TikTok (Studi pada Millennial Jabodetabek) = The Influence of Video Post Characteristics on Intention to Follow the Advice Shopee Account on TikTok (Study of Jabodetabek Millennials)

Analisis Pengaruh Message Framing, Tipe Produk, dan Personalisasi Pesan dalam Push Notification terhadap Intensi Pembelian Produk pada Aplikasi Marketplace Elektronik = Analysis of Message Framing, Product Type, and Message Personalization Effect in Push Notification Towards Product Purchase Intention on Electronic Marketplace Application

Pengaruh layout design dan atmosphere situs toko online pada intensi pembelian konsumen : studi kasus situs toko online berbasis B2C di Indonesia = Influence of online store website's layout design and atmosphere on consumer purchase intention : case study Indonesia's B2C online store website / Riza Indra Rahim