Analisis Pengaruh Karakteristik Live Shopping TikTok Terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of the Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Analisis Pengaruh Karakteristik Live Shopping TikTok terhadap Intensi Pembelian dan Word of Mouth: Perspektif Pleasure-Arousal-Dominance (PAD) = Analysis of The Influence of TikTok Live Shopping Characteristics on Purchase Intention and Word of Mouth: Pleasure-Arousal-Dominance Perspective

Pengaruh Karakteristik Video Posting terhadap Intention to Follow the Advice Shopee Account di TikTok (Studi pada Millennial Jabodetabek) = The Influence of Video Post Characteristics on Intention to Follow the Advice Shopee Account on TikTok (Study of Jabodetabek Millennials)

Analisis perceived value yang dimediasi oleh Consumer Trust terhadap Customer Purchase Intention dalam live streaming commerce = Analysis of perceived value mediated by Consumer Trust on Customer Purchase Intention in E-commerce live streaming

Analisis Pengaruh Message Framing, Tipe Produk, dan Personalisasi Pesan dalam Push Notification terhadap Intensi Pembelian Produk pada Aplikasi Marketplace Elektronik = Analysis of Message Framing, Product Type, and Message Personalization Effect in Push Notification Towards Product Purchase Intention on Electronic Marketplace Application