Pengaruh emotional branding terhadap brand loyalty. Studi pada marketing campaign dove di media sosial Youtube = The impact of emotional branding on brand loyalty. Study on dove marketing campaign on social media Youtube

Analisis Tingkat Ekuitas Merek pada Media Sosial Twitter Berbahasa Indonesia = Analysis of Brand Equity Level using Twitter Data in Indonesian Language

Analisis Hubungan Social Media Marketing Activities (SMMA) dengan Self-Expressive Brands dan Brand Love terhadap Brand Loyalty Yellow Fit Kitchen di Wilayah Jabodetabek = Analysis of the Relationship of Social Media Marketing Activities (SMMA) with Self-Expressive Brands and Brand Love on Brand Loyalty Yellow Fit Kitchen in the Greater Jakarta Area

Pengaruh kesadaran nilai terhadap loyalitas merek melalui mediasi keterlibatan merek dalam konsep diri pada generasi z konsumen merek BLP beauty di Jabodetabek = The effect of value consciousness on brand loyalty with brand engagement in self-concept as a mediating variable towards generation z consumers of BLP beauty brand in Jabodetabek.

Pengaruh Pengalaman Merek terhadap Loyalitas Merek melalui Kegemaran Merek, Hubungan diri dengan Merek dan Afeksi Merek sebagai Variabel Mediasi pada Konsumen Perawatan Kulit Avoskin di Jabodetabek = The Influence of Brand Experience on Brand Loyalty through Brand Passion, Self-Brand Connection, and Brand Affection as Mediation Variables towards Consumers of Avoskin in Jabodetabek